Just when you thought it was safe to channel surf….
Anybody else seen the new Chilis commercial? I caught it earlier, completely by accident, and didn’t really know what the hell it was at first. I was just kind of hopping channels, hoping to find something to distract me for five minutes, and I pause at this dimly lit scene of four guys gathered together, talking to the camera about what would appear at first glance to be a friend’s drug use. And already I’d moved on to the next channel when this little voice in my head — the same one that can recognize “The Music of My Heart” over the sound system at a crowded department store despite only having heard it once before…evil, evil voice — whispers, “Wait…wasn’t that JC?”
So, flipping back, it turns out, that yes, it is. And there’s Joey, Chris, and La-chan, as well. And they still appear to be involved in a Behind the Music-esque discussion of the availability and temptation of something or other, and for a moment I’m actually thinking its a serious, if deeply surreal, ad…I mean, there was something strange and unreal about their anti-drinking spot, too, so I think I can be forgiven for falling for it momentarily.
Until they close in on La, saying, “I can still remember when Justin hit rock bottom….” and then pow, cut to a scene of them in a studio, half-heartedly harmonizing, until Justin breaks into, “I want my baby-back, baby-back, baby-back…ribs!” I liked to have died. It was the funniest thing I’ve seen all week.
I really want them to play it again. I kind of need that shit on tape.







































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